So when Sam announced he was leaving Axios to start his own Substack joining a growing list of notable journalists taking the same route, people took note. He’s rightfully highly respected among financial services peers. He’s also a particularly humorous tweeter to his 50k followers. ![]() He then had a long stint at Yahoo Finance followed by a short one at Axios earlier this year. Sam Ro was an early-joiner at Business Insider, rising up to become the Deputy Editor of its markets coverage. When it comes to finance, the newsletter has covered such topics in 2021 as the price of pollution and carbon trading, the misconception of ESG-labelled investment portfolios, and BlackRock doubling its support for shareholder proposals geared towards corporate disclosures and greenhouse gases. Launched in 2020, and co-authored by former Bloomberg reporters Lorraine Woellert and Catherine Boudreau, the weekly newsletter positions itself as a sector-agnostic dive into the biggest stories shaping the future of society. ‘The Long Game’ is not a dedicated finance newsletter by any stretch, but one that any finance professional interested in ESG and sustainability should be signed up to. The Long Game - POLITICO - Lorraine Woellert and Catherine Boudreau Perhaps most notably, his deconstruction of Tariq Fancy’s essay on ESG investing which triggered widespread debate and a follow up article presenting the view of ‘Team ESG’. There is barely a corner of finance that he hasn’t touched in 2021, ranging from the impact of inflation, Turkish monetary policy, NFTs, to Chinese junk bond yields, why a bitcoin ETF shouldn’t exist, and surging energy prices. Armstrong offers up a detailed and humorous analysis of the big themes and trends impacting Wall St and the world of markets. One of the most notable to join its long list of newsletters this year was ‘Unhedged’ authored by seasoned columnist Robert Armstrong. ![]() The FT has been better than most at harnessing the benefits of newsletter-first substantive content to grow subscriptions and revenue. Here are some of my personal recommended subscriptions from recent launches. ![]() We’ve seen a range of notable newsletter launches in the last year or so, many with a financial focus or twist. So I do my best to keep up with new newsletters launching to understand their different styles and tones, and what sorts of stories they focus on. Some newsletters have reached such levels of mystical popularity (like Fortune’s TermSheet or Axios Markets), their position of editor has become a badge of honour for aspiring journalists.Īs a financial communications professional, having a daily dose of newsletters on a varied range of topics, is essential to how I got about my job. My colleague Elia Levitin recently wrote, “newsletters are all the craze these days.”Ĭertainly for media relations professionals, the newsletter has all but taken over print as the prime real estate for direct exposure to a publication’s readers.
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